Flopped set, river gives 4 flush board

[mxrider]

Villian has been playing a loose passive style so far running 24/6/1.3 over ~75 hands

What do we do on the river?

Full Tilt No-Limit Hold'em, $0.25 BB (6 handed) Full-Tilt Converter Tool from FlopTurnRiver.com (Format: FlopTurnRiver)

Button ($24.80)
SB ($51.35)
BB ($26.15)
Hero ($26.25)
MP ($25.90)
CO ($23.10)

Preflop: Hero is UTG with 7, 7.
Hero raises to $0.85, 2 folds, Button calls $0.85, 2 folds.

Flop: ($2.05) 7, 4, J (2 players)
Hero bets $1.75, Button calls $1.75.

Turn: ($5.55) A (2 players)
Hero bets $4.5, Button calls $4.50.

River: ($14.55) 5 (2 players)
Hero???????????

[no eff eks]

Villain seems so passive that I think a blocking bet is probably best here. If he raises it's obvious he has a strong flush. He seems bad enough that he could very well call a small bet with two pair or w/e so I do like a bet for value. About the same bet as you made on the turn would be fine on the river imo.... otherwise check/fold.

[TheDeKay]

Originally Posted by no eff eks

Villain seems so passive that I think a blocking bet is probably best here. If he raises it's obvious he has a strong flush. He seems bad enough that he could very well call a small bet with two pair or w/e so I do like a bet for value. About the same bet as you made on the turn would be fine on the river imo.... otherwise check/fold.

Good line, that I would take, too, I think. But if he is really passiv I think, I just try to check it down, cause he will only bet the nuts and there are not so many worse hands, that call us here.

[loicve]

The flush and flush draw are of course in his range. So, blocking bet or check / fold on the river.